Monetising Mobile: Strategic Content Trends and Best Practices

December 30, 2013  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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The fast growing smartphone and tablet installed base, which reached more than 2bn helped grow mobile content revenues in 2013. Games remains in the lead but, Social and Communications apps have been among the fastest growing. This mobile communication trend has implications across the mobile industry. Mobile music revenues have returned to growth and music has reignited interest from players across the mobile value chain. Mobile video services proliferate but direct revenues remain scarce. This report analyses the best practices for media companies, operators and device manufacturers to make the most out of mobile media.

Tables and charts included:
  • World: smartphone and tablet app revenues
  • Smartphone and tablet app revenues by region
  • Mobile Funding deals by category
  • World: Mobile games revenues
  • USA and EU5: Mobile Music revenues
  • USA, UK, Germany: Mobile share of total online video revenues
  • USA, UK, Germany: TV company apps by category
  • Facebook and YouTube: mobile consumption, users and revenues

Pages: 13

Tables and charts: 9

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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