Broadcasters and multiscreen: app strategies across fragmented ecosystems

June 20, 2013  | Subscribers Only

Tom Morrod Tom Morrod Research Director | Consumer, Displays, Media, Security & Telecoms
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As internet speeds and online content has become more widespread, audiences have developed a taste for consuming content on the vast range of newly connected devices, from smartphones and tablets to games consoles and TVs. Broadcasters have to respond to this need by creating access to their content across complex, fragmented device ecosystems. This is often a heavy investment - many application platforms are proprietary; many manufacturers do not support their own application environments fully across generations of products; and many devices simply do not have the reach into consumers lives to justify the development and maintenance costs. This presentation will cover the underlying market dynamics in Europe driving the need for multiscreen and multidevice services. It will review the market penetration of key technologies and device types, usage by consumers and focus on the key technologies needed to best position an application strategy in this complex and fragmented device and OS ecosystem, leading to recommendations of best practice, not only for technologies, but key technical capabilities.This presentation was given at the EBU Technical Assembly in June 2013 by IHS research director Tom Morrod.

Tom Morrod

Research Director | Consumer, Displays, Media, Security & Telecoms

Tom Morrod is the research director for Building Technology, Consumer Electronics, Displays, Media, Security & Telecoms market research & analysis within the Technology, Media & Telecom division at IHS Markit managing a team of 130 analysts in 14 countries globally.

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