Market Insight

Major upgrade to mobile music data

March 21, 2013

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IHS Screen Digest has upgraded its mobile music coverage with enhanced data on mobile subscription (on-demand, radio, bookclub), full track retail (album and single) and personalisation services (ringback tones and master tones).

The new mobile music data and forecast to 2017 is now available on the Mobile Media Intelligence service.

Data is available for Western Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK), North America (Canada and USA), and selected Asian-Pacific (Australia, Japan, South Korea) and Eastern European countries (Czech Republic, Hungary, Poland).

Topics covered include: 

  • Mobile single and album unit sales, consumer revenue (consumer spending less VAT/sales tax) and trade revenue. NEW: in addition to label revenue we are now also providing data on publisher revenue.
  • Mobile access subscriptions - subscriptions, consumer and trade revenue. NEW: coverage of cross-platform services (such as Spotify Premium or Deezer), track consumption and publisher revenue
  • Mobile music in the context of the total recorded music market (physical, online, mobile)

This is a very dynamic time for the Mobile Music business. Following the decline of personalisation services in most markets, and the limited progress of mobile retail, subscription services are helping drive growth. In recent months we have seen a raft of activity from the likes of Samsung (partnering Universal Music for an African subscription service), O2 UK (launching a subscription service with MusicQubed), BlackBerry (partnering 7Digital to add music retail its BlackBerry World Store), KDDI and Softbank offering subscription music apps in Japan, and Nokia (adding a premium tier to its Mix Radio Windows Phone app).

US carrier Cricket (while it has struggled for market share in recent months) has been one of the more innovative Western operators when it comes it music services and recently announced it will spin off its Muve Music service into a separate company to license its music service to other wireless operators. 

Muve Music had over 1.1 million subscribers at the end of 2012. The bundled service offers Cricket subscribers unlimited access to music as part of their $50 monthly wireless bill.

Cricket has already secured one undisclosed carrier for its licensed Muve Music service, with music labels from Universal Music Group, Warner Music Group and Sony Music Entertainment.

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