Market Insight

Apple sees YoY growth following strong iPad and iPhone sales

July 26, 2012

Irina Kornilova Irina Kornilova Manager, Research and Analysis, Broadband Media

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In the quarter ending 30 June 2012 Apple achieved revenues of $35bn, representing a 23 per cent growth compared to the same period last year, but 11 per cent lower than the previous quarter's turnover. Net profit amounted to $8.8bn. Quarterly revenues have been driven largely by the sales of iPhones and iPads. 26 million iPhones were sold in the quarter ending in June,  a 28 per cent year-on-year growth in units, corresponding to a 22 per cent growth in segment revenues. The quarter also saw record sales of iPads - 17 million units, 84 percent year-on-year growth in units and 52 per cent revenue growth.

Apple sold 4 million Macs in the June quarter which represents a two per cent year-on-year growth. This growth was, to a large extent, driven by Mac portables, which represented nearly three out of every four Mac units sold. Unlike others products, the iPod category saw a definite decline in sales. Company sold 6.8 million iPods representing a 10 per cent unit year-on-year units decline.

Calendar Q2 saw a record number of iPads sold across the 97 countries where the iPad is officially available. This is the first full quarter for the third iteration of the iPad, which contributed to the 44 per cent quarter-on-quarter unit growth and 39 per cent quarter-on-quarter revenue growth, and ensured that Apple's tablet sales continued to increase amid growing competition from other tablet manufacturers. Mac sales began to reflect the effect of the launches of the new MacBook Air and MacBook Pro with Retina Display, which were launched three weeks before the end of the quarter. With a full quarter's sales ahead, we expect calendar Q3 units to be higher for the product line.

iPhone sequential sales dropped 26 per cent compared to the quarter ending in March, but the year-on-year performance actually improved, with 28 per cent more iPhones sold in calendar Q2 this year compared to the previous year. Overperformance of unit sales relative to the 22 per cent segment revenue growth reflects the mix of previous generation phones versus the latest devices. The previous version of the iPhone was launched in October last year and with speculation about the next generation of iPhone launching at a similar time this year, a proportion of sales will likely have been delayed by consumers until the new launch. The hype and anticipation surrounding Apple's iPhone release schedule is looking to begin to create an artificially seasonality for the product line - one that is beginning to be being mirrored by the company's tablet line.

While America remains the biggest market for Apple at present, other regions are growing more rapidly. Asia-Pacific showed 25 percent year-on-year growth in turnover for the company, with the Greater China region representing about two-thirds of total region revenues. The success of the official iPhone 4S launch in January 2012 resulted in a strong calendar Q1 for Apple in the increasingly important Chinese market, and without as strong a release slate for Q2, the company saw a 22 per cent fall in revenues compared to the previous quarter. However with the recent official launch of of the new iPad in Mainland China, we expect calendar Q3 sales to be more positive.

Apple Inc.
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