Success factors in mobile money: lessons for operators

June 22, 2012  | Subscribers Only

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There are 138 live operator-led mobile money initiatives globally, and a further 94 in the planning stages, reflecting the enormous potential for operators to create an entirely new source of revenue. But fragmentation is the greatest peril for mobile money services, as too many competing options vie for user engagement amidst unclear value propositions for both consumers and operators. This report examines success factors, best practices, and areas of potential future disruption for mobile money services, and is of particular interest to mobile operators and other players in the value chain.

Tables and charts included:

  • Mobile penetration in BRIC countries;Nokia handsets ASPs;North America and Western Europe: Share of mobile media revenues;Vodacom M-PESA Tanzania transfer fees to registered customer;Vodacom M-PESA Tanzania transfer fees to non-registered customer;Vodacom M-PESA Tanzania withdrawal fees for registered customers;Mobile and financial services penetration;Ratio of mobile to financial services penetration;Safaricom's revenue from M-PESA;Safaricom ARPU;Share of Safaricom's Revenue;Number of M-PESA customers and agents;Number of M-PESA customers, agents per 1,000 customers;NFC handset attach rates;NTT Docomo Mobile wallet's share of subscriptions;Mobile money deployment matrix by type, use-case, and number of users;Table of deployments covered

Pages: 16

Tables and charts: 17

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