Market Watch

Mobile App Stores to Take In $3.91 Billion for 2011

Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent

April 28, 2011

Need more Information?

Combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd. will leap 65.7 percent in 2011 to $3.91 billion, with the Apple App Store projected to eat up a gargantuan three-quarters share of the total market, according to new IHS Screen Digest research.

With consumers continuing to show robust, unflagging interest in downloading games and other applications to devices like smart phones and tablets, collective revenues from the four stores will climb sharply this year, up from $2.36 billion in 2010 and from $831.08 million in 2009. Application store revenues were first tracked in 2008 in a market worth just $207.33 million, with the Apple App Store the only viable presence at that time.

Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billion in 2013 and $8.46 billion in 2014. The four app stores are the major players at present in the field, but other sites, such as Microsoft’s Windows Marketplace, conceivably could gain enough size and presence in  the future to shake up the market.

 Mobile App Store Forecast

Apple App Store is Biggest; Android Market Shows Strength
To no one’s surprise, the Apple App Store continues to head off all competition. Projected figures for the Apple App Store this year call for revenue of $2.91 billion, up 69.2 percent from $1.78 billion in 2010. Given that Apple devices such as the iPhone, iPod and iPad are the market leaders in their field, the company’s App Store is expected to take in 75 percent of revenue this year and retain 60 percent market share by 2014, despite efforts by the other stores to match Apple’s ability to monetize its users, IHS believes.

Apple also will lead the way with revenue gained from in-app purchases—or additional purchases made within a paid application, such as bonus game levels—which will serve as a key growth driver for revenue up to 2014.

Making a serious bid for consumer dollars, however, is Google’s Android Market, which will see the fastest growth in 2011. Android Market revenue will soar 295.5 percent this year to $404.15 million, on its way to become the second-largest application store.

The ascension of Google Market to runner-up position means a fall in ranking for last year’s second-place finisher, Research In Motion (RIM). This year, the BlackBerry App World will finish last with expected revenue of $164.92 million. Despite 69.2 percent growth in 2011 that will rival Apple’s App Store revenue expansion, BlackBerry App World will have the fewest downloads, numbering about 772.2 million, compared to a staggering 10.3 billion downloads for the Apple App Store and 5.8 billion downloads for Android Market.  Staying in third place this year will be the Nokia Ovi Store, with $314.94 million in anticipated revenue and 1.8 billion downloads. After Android Market, the Ovi Store will enjoy this year’s second-highest revenue growth at 199.5 percent, up from $105.13 million last year. Both the RIM and Nokia app stores will continue over the next few years to be relegated to the two lower positions as Apple and Google remain the dominant players, IHS Screen Digest figures show.

The total number of downloaded applications this year is expected to reach 18.6 billion by year-end, compared to 9.5 billion last year, 3.1 billion in 2009 and 419.2 million in 2008. By 2014, downloaded applications will top some 34.7 billion in number.

Read More > IHS Screen Digest Mobile Media Intelligence

Research by Market
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us